Jun 25, 2015
Great results for the first stop of the Vibram Sole Factor tour that stops today in Milan, registering record numbers: over 100 footwear collected and personalized in 7 days, a high number of visitors interested and enthusiastic about the project!
Vibram Sole Factor is the initiative - presented by the famous company, that sells rubber soles, on the occasion of EXPO 2015 - that allows each consumer to personalize his footwear, applying over 200 colorful high-performance soles.
Undisputed protagonist of the project was a big truck (110 square meters) that from June 13th to June 19th stopped in Via Bergognone in Milan and welcomed sport fans, curious consumers and fashion-addicted.
The new resoling service (free on occasion of the promotional event) was fulfilled by master shoemakers, working for the entire week on the truck in an open laboratory, that gave the consumers the chance to experiment in first person the real Italian handicraft.
The Vibram Sole Factor tour will continue toward France and will participate in the Natural Games in Millau, June 25th - 28th 2015. After 3 years, Vibram will be back with great style at the important French sport event, that every year gathers dozens of thousands of outdoor sports lovers, some of the best international athletes in disparate disciplines: from climbing to kayaking, from paraglider to mtb.
Inside the truck, athletes can chose between a vast selection of soles, including those with Megagrip: the highest level of standard in the outdoor sports in terms of compounds.
The innovative compound guarantees an excellent grip on wet or dry surfaces, great adaptability to every type of terrain and a long duration of performance.
Through the Vibram Sole Factor project, the company with the yellow octagon logo establishes the objective to make the consumer perceive the sole as a finished product and a fundamental element in the making and performance -even in style - of the footwear.
As of today, with Vibram Sole Factor, the research, innovation and high quality of the products that have characterized Vibram for more than 70 years become available to everyone.
More information is available at http://vibram.com/sole-factor.
World Wide Coordination
Green Media Lab
Via Savona, 97 Milano
Tel. +39 02 91320415
65 North 4th St. Suite 1
Carbondale, CO 81623