Jan 1, 2012

ISPO Beijing 2012, Vibram showcase

At the 2012 edition of ISPO Beijing fair (February 22-25) , VIBRAM® availed itself to showcase its fruitful year 2011 in growing sales revenues, increasing brand awareness, innovative designs, competing new products and most advanced barefoot technology. At HALL 4, BOOTH 102 , focus on two new products: VIBRAM® Megagrip compound, an incredible advance in terms of grip on wet terrain VIBRAM® Twinside technology, developed to produce non‐deforming rubber soles for freeride skiing. To combine both its heritage and innovation, VIBRAM® proposed at the ISPO show in Beijing three new soles: VIBRAM® Fourà Evo VIBRAM® Winkler Evo VIBRAM® Multi Evo All those soles are based on products that constituted important waypoints in the history of the company. Moreover, to spread the word of VIBRAM® Quality, and interact more with China local brands and consumers, VIBRAM® featured a real-time testing park inside the booth in ISPO Beijing . Visitors had the chance to experience themselves a professional sole testing journey, and share with their web communities. Finally, ISPO BEIJING, VIBRAM®, pioneer in barefoot technology with its Vibram FiveFingers® , hosted a forum inside running carnival : You Are the Technology!—BORN TO RUN Barefoot and Minimalist Running shoes Clinic , sharing its unique and insightful technology with our barefoot opinion leaders and interested runners.

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